A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

• A. Invite fashion influencers to promote the new line during a live launch.
• B. Start new social media accounts to target the new demographic.
• C. Comment on competitor posts so that their community learns about the new line.
• D. Ask community members to create a post and tag several friends.
• E. Run targeted ads across all the platforms that the brand uses.

A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

• A. Create a social media account for the new product
• B. Create targeted posts and ensure the content and tone are inclusive
• C. Tag influencers to share the content and campaign hashtag
• D. Change content strategy to target male followers during launch

An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

• A. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
• B. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
• C. Remove the member from the group and delete all comments and posts from the last 30 days.
• D. Share the rules and guidelines as a comment on their post and monitor for future violations.

A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

• A. Approve the post and close commenting to prevent political discussion
• B. Approve the post with a warning to the celebrity
• C. Adjust the rules to allow political content and generate more group engagement
• D. Treat the celebrity according to the policy of the group
• E. Decline the post with feedback to educate the celebrity on the group policy

A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

• A. Engagements generated from shares
• B. Views on the video
• C. Engagements based on new followers
• D. Likes on the video